LumaKol
Unbounce

Unbounce landing page leads, called while the click is fresh

Paste the URL LumaKol gives you into your landing page’s webhook integration. Each submission becomes a lead, marked with the page and the variant it came from, in a caller’s queue.

  • Page name saved as campaign
  • Page variant in the note
  • Retries added once
A team of colleagues talking around a table of laptops

Who it’s for

Performance marketers and agencies sending paid traffic to Unbounce landing pages for education, real estate, finance, healthcare and home services. Paid leads lose value by the hour; LumaKol gets each one to a caller with a push notification and records the page and variant that produced it.

  • The landing page’s name becomes the lead’s campaign.
  • The variant is noted on the lead, so callers and managers can see which version brought it in.
  • A delivery Unbounce retries is added once, and a visitor who submits again becomes a note on their lead.

How to connect it

  1. 1

    Add Unbounce as a lead source

    In LumaKol, go to Setup → Lead sources, choose Add source, then Unbounce, and copy the webhook URL.

  2. 2

    Add the webhook to your page

    In Unbounce, open the landing page, go to its Integrations tab, paste the URL under Webhooks and save.

  3. 3

    Ask for a phone number

    Make sure the form asks for a phone number. Fields named like name, email or city fill those lead fields.

  4. 4

    Choose who gets the leads

    Give leads to one person or share them in turn, set the stage and tags, then submit the live form once; it appears under Activity.

What comes in with each submission

  • Name, phone and email, from fields named that way
  • Company, city and other fields named that way
  • The landing page’s name, saved as the lead’s campaign
  • The page variant and every other answer, as a note

After the lead arrives

The visitor’s IP address, page URL and submission time are used only to recognise a retried delivery and are not saved on the lead. A visitor whose number you already have gets the new submission as a note on their lead, so they are not called twice.

Plans

Included on Growth, Business and Enterprise, and in the free trial.

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Questions

Do I add the webhook to every page?+

Yes, Unbounce webhooks are set per landing page. Every page can use the same LumaKol URL; the page’s name is saved as each lead’s campaign.

Can I see which variant a lead came from?+

Yes. Each lead’s note names the page variant it was submitted on.

What if the form has no phone field?+

Submissions without a phone number are not added, because every lead needs a number to call. The activity log shows them as Not added.

How fast does a landing page lead reach a caller?+

As soon as Unbounce sends the webhook, normally within seconds. The caller gets a push notification as the lead is added.

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