Facebook and Instagram leads, called within minutes
Connect your Facebook Pages once. Every lead from their lead forms, on Facebook and on the Instagram account linked to each Page, arrives in LumaKol with its answers and goes straight to a caller.
- Arrives within minutes
- Instagram lead ads included
- Your own questions kept
Who it’s for
Teams that run lead ads and lose deals in the gap between a form fill and the first call: admissions counsellors, real-estate sales teams, clinics, insurance and loan advisors, solar installers, and agencies running campaigns for clients. Nobody downloads CSVs from Ads Manager any more; the lead is on a caller’s phone.
- Several Pages? Connect them all; each Page becomes its own source with its own callers, stage and tags.
- Every lead says whether it came from Facebook or Instagram, which ad it came from, and whether it was organic.
- The caller gets a push notification the moment the lead is added.
How to connect it
- 1
Connect with Facebook
In LumaKol, go to Setup → Lead sources, choose Add source, then Facebook & Instagram, and sign in with a Facebook account that manages your Pages.
- 2
Choose your Pages
Pick the Pages whose lead forms should send leads. Instagram lead ads arrive through the Page their Instagram account is linked to.
- 3
Choose who gets the leads
Give every lead to one person, share them in turn between the people you pick, or leave them for a manager. Set the starting stage and tags as well.
- 4
Send yourself a test lead
Open Meta’s Lead Ads Testing Tool, choose the Page and a form, then use Preview form and submit your own details. It reaches the queue within a minute.
What comes in with each lead
- Full name (or first and last name), phone number and email, including work phone and work email
- Company name and job title
- City, state, postal code and street address
- The campaign name, saved as the lead’s campaign
- Answers to your own questions, the platform (Facebook or Instagram), the ad name and whether the lead was organic, as a note
After the lead arrives
Someone who fills in a second form, or enquires again later, is matched by phone number and the new answers are added to the lead they already have, so two callers never ring the same person. If a delivery from Facebook is ever missed, LumaKol checks each Page again every 15 minutes, and Check Facebook now checks straight away. If someone removes LumaKol from the Page, the source shows a warning with Reconnect.
Questions
How fast do Facebook leads reach LumaKol?+
Facebook tells LumaKol about each lead as it is submitted, so it is normally in the calling queue within a minute or two. A check every 15 minutes picks up anything that was missed.
Do Instagram lead ads come through too?+
Yes, when the Instagram account is linked to a Facebook Page you connected. The note on each lead says whether it came from Facebook or Instagram.
What can LumaKol see on my Page?+
Only the leads from the Pages’ lead forms. It cannot post, read messages or see anything else on the Page.
Why did my test lead show as Not added?+
Create lead in Meta’s testing tool fills every field with placeholder text, so there is no valid phone number. Use Preview form and submit your own details instead.
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