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Connect your lead sources to LumaKol

Facebook and Instagram lead ads, Google Ads, IndiaMART, JustDial, TradeIndia, portal lead emails, form tools, payments and automation tools: what each needs, where to click, and what happens when a lead arrives.

10 minWebOwner / admin
Before you start
  • Owner or admin access: Lead sources sits under Setup, which only people who can change settings see
  • The Growth plan or above, or a free trial, which includes every source
  • A login for the service you are connecting, such as your Facebook Page, IndiaMART seller account, mailbox, form tool or store
  • At least one agent or team lead in the workspace to receive the leads
A shop owner smiling on a phone call while she types on a laptop in her studio
  1. 1

    Open the list of sources

    Setup → Lead sources → Add source. The sources are grouped the way you probably think of them, and the search box finds one by name. Under “Already in LumaKol” are the ways in that need no outside account: LumaKol lead forms, website chat and CSV or Excel import.

    • Ads and social: Facebook & Instagram lead ads, Google Ads lead forms
    • Marketplaces and portals: IndiaMART, JustDial, TradeIndia, and lead emails from portals such as 99acres, MagicBricks and Housing.com
    • Website and forms: Google Forms, WordPress, Typeform, Tally, Jotform, Webflow, Wix, Unbounce, and Website or other app for anything else
    • Payments and stores: Razorpay, Instamojo, Shopify
    • Automation tools: Zapier, Pabbly Connect, Make
  2. 2

    Choose who gets the leads

    Every source has the same few settings. Give it a name you will recognise (the campaign, account or form), then choose who gets its leads: always one person, shared in turn between the people you tick, or nobody yet so a manager can hand them out. Pick the stage new leads start in and any tags to add. Whoever receives a lead gets a push on their phone the moment it lands.

    Tip: One source per campaign, portal or form, each with its own tags, makes Reports → By lead source worth reading.
    Should one person handle everything from this source?
    Always one person
    a specialist, or the only caller
    Share in turn
    leads dealt out between the people you tick
    Or choose “Nobody yet” and assign from the Leads page later
  3. 3

    Ads and social

    Two ad platforms connect directly.

    • Facebook & Instagram: choose the source, sign in with Facebook and tick the Pages whose lead forms you want. Leads from those forms, and from the Instagram account linked to each Page, arrive within minutes; “Check Facebook now” fetches them straight away. LumaKol reads only the leads from those forms
    • Google Ads lead forms: open Connect on the source to copy its webhook URL and key. In Google Ads, open the lead form, choose Webhook integration under “Lead delivery option”, paste both and click “Send test data”. The test shows under Activity as Test and creates no lead
  4. 4

    IndiaMART, JustDial and TradeIndia

    Each marketplace works a little differently, so the speed differs too.

    • IndiaMART: in the Seller Panel, open Lead Manager → CRM integration and generate your CRM key, then paste it into the source with Edit. LumaKol checks for new enquiries every 5 minutes, and “Check IndiaMART now” fetches them straight away
    • JustDial: copy the source’s link from Connect and send it to your JustDial account manager, asking them to switch on lead push to it. Leads arrive as JustDial sends them
    • TradeIndia: enter the User ID, Profile ID and Key that TradeIndia gives you for its inquiry API. LumaKol checks for new enquiries every 15 minutes, and Check now fetches them straight away
  5. 5

    Lead emails from 99acres, MagicBricks, Housing.com and other portals

    LumaKol does not connect to property and service portals directly. Instead, you forward the lead emails they already send you. Add a Lead emails source and copy your LumaKol lead email address from Connect. Every email that reaches it is read for the name, phone number and email, and becomes a lead with the source’s owner, stage and tags. It works for 99acres, MagicBricks, Housing.com, Sulekha, NoBroker or any portal that emails you its leads.

    • Gmail: Settings → See all settings → Forwarding and POP/IMAP → Add a forwarding address, and paste your LumaKol lead email address. Gmail sends a confirmation to it; LumaKol shows the code on the source, so you can enter it in Gmail
    • Then forward only the portal’s emails: search Gmail for the portal’s sender address, choose “Create filter”, tick “Forward it to” and pick your LumaKol address
    • Outlook: Settings → Mail → Rules → Add new rule. Set the condition to the portal’s sender and the action to “Forward to” your LumaKol lead email address
    Tip: An email with no phone number in it cannot become a lead. It shows under Activity as Not added.
    1. Portal emails you
      a new buyer enquiry
    2. Your mailbox forwards it
      Gmail filter or Outlook rule
    3. LumaKol reads it
      name, phone and email
    4. Lead created
      owner, stage and tags
    Your mailbox keeps a copy; LumaKol turns each forwarded email into a lead
  6. 6

    Website and form tools

    Each form tool has its own source. Open Connect on the source, copy its private link and paste it into the tool’s webhook setting; Connect shows the steps for each tool.

    • Google Forms: Connect gives you a short script with your link already in it. Paste it into the form’s Apps Script editor (the ⋮ menu in Google Forms) and follow the steps shown, and every response is sent as the form is submitted
    • WordPress: Contact Form 7, WPForms, Elementor Pro and Gravity Forms can each send a webhook, some through the plugin’s webhook add-on. Paste the link there
    • Typeform, Tally, Jotform, Webflow and Unbounce: add the link as a webhook in the form’s or site’s integration settings
    • Wix: create a Wix automation that runs when your form is submitted and sends a webhook to the link
    • Anything else: a Website or other app source accepts JSON or ordinary form fields from any tool. Name, phone or mobile, email, city, company and message are picked up automatically, and “Field names” maps unusual ones
  7. 7

    Payments and stores

    Someone who has just paid or bought is worth a call: to welcome them, confirm the order or offer the next thing. Add the source, copy its link from Connect and add it as a webhook in the service.

    • Razorpay: customers who pay through Payment Pages, Payment Links or Payment Buttons arrive when the payment is captured
    • Instamojo: each successful payment arrives with the buyer’s details
    • Shopify: every new customer in your store arrives as a lead
    Tip: Every lead needs a phone number. A customer who paid or signed up without one is listed under Activity as Not added, so ask for a phone number at checkout.
  8. 8

    Zapier, Pabbly Connect and Make

    For an app that has no source of its own, let an automation tool pass its leads on. Add a Zapier, Pabbly Connect or Make source, copy its link, and add a step that POSTs each new lead to it: Webhooks by Zapier on Zapier (which needs a paid Zapier plan), a webhook or API request action in Pabbly Connect, or the HTTP module in Make. Send at least a phone number; use “Field names” if your fields are named differently.

  9. 9

    Check what arrived

    Each source shows its state (Live, Paused or Needs attention), how many new leads, repeat enquiries and rejected ones it has received, and when the last one came in. Activity lists every delivery, newest first, as New lead, Repeat, Not added (with the reason, such as no valid phone number) or Test.

    • A number already in your workspace never becomes a second lead: the enquiry is added as a note on the lead you have, so its owner sees the person asked again
    • The same delivery sent twice is recorded once
    • Pause stops a source without losing its settings; Remove stops it for good, and leads it already sent stay in LumaKol
    1. Source delivers
      ad, portal, form or payment
    2. Checked
      valid phone, plan limit
    3. New lead or note
      repeats join the existing lead
    4. Owner’s phone rings
      push with the lead
    The same path for every source

What you have at the end

  • Every place your enquiries come from feeding one calling queue
  • Each new lead with an owner, a starting stage and tags the moment it lands
  • Repeat enquiries added to the existing lead instead of duplicated, and a record of every delivery

Common questions

Does LumaKol connect to 99acres or MagicBricks directly?+

No. Forward the lead emails these portals send you to your LumaKol lead email address, and LumaKol reads the name, phone and email from each one. If a portal only offers a download, import it from Leads → Import.

How quickly do leads arrive?+

Google Ads, JustDial, form tools, payments and automation tools arrive as the service sends them. Facebook and Instagram leads arrive within minutes. IndiaMART is checked every 5 minutes and TradeIndia every 15 minutes, and both have a button to check straight away. Lead emails arrive as soon as your mailbox forwards them.

What if the same person enquires on two portals?+

Leads are matched by phone number. The second enquiry is added as a note on the first lead, so one caller handles the person and can see they asked twice.

Which plans include lead sources?+

Every lead source is on the Growth plan and above, and a free trial includes all of them. LumaKol lead forms, website chat and CSV or Excel import are on every plan.

Why does a delivery say Not added?+

Usually because it had no valid phone number, which every lead needs, or because the plan’s lead limit was reached. Activity shows the reason next to each one.

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