Runo vs TeleCRM, with LumaKol alongside
All three put SIM calling and a CRM on the caller’s phone. They differ on cloud calling, AI, WhatsApp, recording, iPhone and how you pay. Below is what each vendor says on its own website, and where LumaKol falls short.
Checked on 18 October 2026. Runo and TeleCRM are trademarks of their owners; LumaKol is not affiliated with either.
At a glance
Scroll sideways on a small screen to see all three columns.
| Question | Runo | TeleCRM | LumaKol |
|---|---|---|---|
| What it is | An AI-powered, SIM-based call management CRM with WhatsApp and conversation intelligence | A telecalling CRM for leads, calls, meetings and WhatsApp | A calling CRM: leads, calling queue, outcomes, follow-ups, automations and reports |
| How calls are made | The agent’s own SIM; virtual numbers and cloud telephony as paid options | The agent’s own SIM; cloud calling through integrations such as Knowlarity, CallerDesk, Maqsam and Mcube | The agent’s own SIM only |
| Personal calls | Not described on the pages checked | Each SIM is set to Work (syncs all calls), Personal (only calls with leads) or Block | Only the chosen work SIM is read, and calls with non-leads stay on the phone |
| iPhone | App Store app; tracks outgoing calls made from the app, with no call recording on iOS | App Store app; its pages checked do not describe iPhone limits | No automatic call logging; the iPhone app tracks only calls started from it and is not on the App Store |
| Call recording | Android 7 to 10, and Samsung on Android 11 and later; kept 1 to 12 months by plan. Outside India, recording is offered on cloud calls | The phone’s own recordings on Android, synced after you pick the recording folder; copies stay on the phone too | Does not record; on Android, where the phone’s dialer records, the recording syncs to the call |
| Lead sources | Facebook, IndiaMART, JustDial, MagicBricks, 99acres, Google Sheets and API; ₹5,000 per source if Runo sets it up | Facebook, Google Ads, website, IndiaMART, JustDial, Sulekha, 99acres, MagicBricks, Housing.com, Shopify and more | Google Ads lead forms, IndiaMART, JustDial, website forms and webhooks, CSV import and a public API |
| WhatsApp Business API campaigns and a shared inbox | WhatsApp Business API with chatbot and broadcasts; setup ₹1,999 or $19 once, plus Meta’s message charges | Templates open in the agent’s own WhatsApp; no WhatsApp Business API sending | |
| AI | Call summaries, sentiment and call scoring, in AI plans or billed per minute | None listed on its pricing page | No AI call summaries; a lead score from 0 to 100 with its reasons |
| Dialling | Auto dialer that dials the next contact | 1-click dialer and auto or power dialer | Auto-dial next lead, one call at a time after a short countdown |
| Do-not-call checks | DNCR (Do Not Call Registry) listed on every plan | Not mentioned on the pages checked | Calling hours, attempt limits and a no-contact block; no national registry check |
| Billing | Per user; quarterly, half-yearly or yearly on the pricing page (its FAQ also mentions monthly) | Per user; quarterly or yearly | Per seat; monthly or yearly |
| Free trial | 10 days, no card | None shown on the pricing page; refunds within 15 days on quarterly and yearly plans, with a feedback call | 14 days, no card, up to 3 callers |
| Minimum | 3 users on every plan | Not stated on the pricing page; Enterprise for teams of 100+ | 1 seat |
| Markets | Prices in INR, GBP and USD; US prices for other countries | Prices in INR and USD; describes its users as Indian sales teams selling to Indian customers | Android app in 33 languages; prices in INR or USD |
Prices, as listed
Runo, per user a month
India, SIM plans: ₹199 to ₹799 billed yearly, ₹399 to ₹1,199 billed quarterly; with AI included, ₹699 to ₹1,299 billed yearly. United States, SIM plans: $10 to $18 billed yearly. United Kingdom: £14 to £23 billed yearly. Virtual-number and cloud plans cost more; usage-based AI is ₹1.20 or $0.025 a minute. Minimum 3 users.
TeleCRM, per user a month
Core CRM: ₹799 or $19 billed yearly, ₹1,099 or $29 billed quarterly. Chat Sync is ₹200 or $15 a user a month extra; WhatsApp API setup is ₹1,999 or $19 once. Enterprise (100+ users) on request.
LumaKol, per seat a month
- Starter₹399 · $9
- Growth₹899 · $19
- Business₹1,299 · $29
Monthly prices; paying yearly costs about 20% less. Lead sources (IndiaMART, JustDial, Google Ads, website forms and the API) come with Growth and Business.
See all plans and pricesPrices exclude taxes. Each vendor’s figures are from its own pricing page on the date above.
Which one fits you
Choose Runo if
You want SIM calling, virtual numbers and cloud telephony from one vendor, AI summaries and scoring of calls, or a do-not-call registry check built in, and a team of at least three.
Choose TeleCRM if
WhatsApp Business API messaging, chatbots and broadcasts are central to how you sell, or your leads come from property portals and marketplaces you want connected directly.
Choose LumaKol if
You want to start with one or two seats on a monthly plan, keep calling to the agent’s own SIM with personal calls left alone, or run callers outside India with the Android app in their own language.
Where LumaKol falls short
- No cloud telephony or virtual numbers. Runo sells both.
- No AI call summaries, sentiment or call scoring. Runo has all three.
- No WhatsApp Business API, chatbots or broadcasts. Both Runo and TeleCRM offer it.
- No Facebook lead ads connection. Both list one.
- No connection to property portals such as 99acres or MagicBricks. Both list them.
- No App Store app, and no automatic call logging on iPhone.
- No national do-not-call registry check. Runo lists one on every plan.
Questions
Which of the three is cheapest?+
It depends on team size and how you pay. Runo’s lowest SIM plan in India is ₹199 a user a month billed yearly, with at least 3 users. TeleCRM lists ₹799 a user a month billed yearly. LumaKol starts at one seat and can be paid monthly; its live prices are shown above, and lead sources need the Growth plan.
Does LumaKol summarise calls with AI like Runo?+
No. LumaKol has no AI call summaries or sentiment analysis. Managers coach from the recordings the phone’s dialer makes, with review scorecards.
Which works best on iPhone?+
iOS does not let any app read the call history, so none of these apps can log every iPhone call by itself. Runo’s FAQ says its iOS app tracks outgoing calls made from the app. TeleCRM has an App Store app. LumaKol’s iPhone app tracks only calls started from it and is not on the App Store.
Can I move to LumaKol from Runo or TeleCRM?+
Yes. Export your leads as a CSV or Excel file, import it into LumaKol and map the columns once. Duplicates are matched by phone number.
Sources
Checked on 18 October 2026. Runo and TeleCRM are trademarks of their owners; LumaKol is not affiliated with either.
- runo.ai/
- runo.ai/pricing
- runo.ai/faq
- runo.ai/features/cloud-telephony
- apps.apple.com/in/app/runo-call-management-crm/id1528004506
- telecrm.in/
- telecrm.in/pricing
- telecrm.in/call-tracking-recording-crm-software
- telecrm.in/integrations
- apps.apple.com/in/app/telecrm-telecalling-software/id1663533999
Everything we say about another product comes from its own website or app store listing, with the links at the bottom of each page and the date we checked. Prices and features change, so check their site before you decide. If something is out of date, write to support@lumakol.com and we will correct it.
The one-to-one comparisons
All comparisonsLook LumaKol up on the sites software buyers check
Independent directories. Each link opens LumaKol’s own page there.
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