IndiaMART lead CRM
A CRM for IndiaMART leads that gets them called fast
Buyers on IndiaMART send the same enquiry to several sellers. LumaKol fetches your enquiries every 5 minutes, gives each one to a caller and rings their phone, so you are on the call while the buyer is still deciding.
- Checked every 5 minutes
- Repeat enquiries added as notes
- Conversion by source in Reports
14-day free trial, then paid plans from ₹399$9 per calling seat per month. Pricing
What it does
What happens to an IndiaMART enquiry
Connect your IndiaMART seller account once with the CRM key from Lead Manager. LumaKol stores the key encrypted and checks for new enquiries every 5 minutes; Check IndiaMART now fetches them straight away. Each enquiry with a valid phone number becomes a lead with the owner, starting stage and tags you chose for the source, and the owner gets a push on their phone.
If the buyer is already in your workspace, no second lead is made: the enquiry is added as a note on the lead you have, so the caller sees they asked again. From there the lead is called, followed up and moved through your pipeline like any other.
Enquiries arrive on their own
No copying from the seller panel or email. Every enquiry is checked for a valid phone number and against your plan’s lead limit.
Assigned the moment they land
Always one person, shared in turn between the people you tick, or left for a manager to assign.
A push to the caller’s phone
The owner is notified at once, and fresh uncalled enquiries rise to the top of the calling queue.
Rules for slow responses
An automation can alert managers and pass on an IndiaMART lead nobody called within, say, 10 minutes.
Know what IndiaMART earns you
Reports → By lead source shows leads called, connected, won and lost, conversion and the median time to first call per source.
How it works
How to connect IndiaMART
About five minutes, by an owner or admin.
- 1
Get your CRM key
In the IndiaMART Seller Panel, open Lead Manager → CRM integration and generate your CRM key.
- 2
Add the source in LumaKol
Integrations → Lead sources → Add source → IndiaMART. Paste the key, name the source, and choose who gets the leads, the starting stage and tags.
- 3
Leads start arriving
New enquiries are fetched every 5 minutes. Activity on the source shows each one as New lead, Repeat or Not added, with the reason.
- 4
Call, follow up, report
Callers work IndiaMART leads from the queue; outcomes set follow-ups, and Reports compare IndiaMART with your other sources.
Who it’s for
Who it’s for
Manufacturers and traders
IndiaMART sellers getting dozens of buyer enquiries a day, with a small team to call them.
Sellers on several portals
Businesses also listed on JustDial or TradeIndia, who want every portal feeding one calling queue.
Owners checking portal spend
Owners who want to know how many IndiaMART leads turn into orders, and how fast the team responds.
Good to know
- IndiaMART needs the Growth plan or above. The 14-day free trial includes every lead source.
- An enquiry without a valid phone number cannot become a lead; it is listed under the source’s Activity as Not added.
Questions
More answers on the FAQ page.
How quickly do IndiaMART leads arrive?
LumaKol checks IndiaMART every 5 minutes, and Check IndiaMART now fetches new enquiries immediately.
Do I need an IndiaMART paid plan?
You need access to Lead Manager’s CRM integration in your IndiaMART seller account to generate the CRM key. Check with IndiaMART which of their plans include it.
What if a buyer enquires again?
Leads are matched by phone number. The new enquiry is added as a note on the existing lead, so the same caller handles them.
Can JustDial and TradeIndia leads come in too?
Yes. JustDial pushes leads to a private link, and TradeIndia is checked every 15 minutes. All of them feed the same queue.
Which plan do I need?
IndiaMART is on the Growth plan and above, and the free trial includes it. LumaKol has a 14-day free trial, then paid plans from ₹399$9 per calling seat per month; Growth costs more than the entry plan, so check Pricing.
Learn more
Related features, step-by-step guides and articles.
Call your next IndiaMART enquiry in minutes
14-day free trial, then paid plans from ₹399$9 per calling seat per month.
- No card needed
- Up to 3 non-calling admins free
- Calls from your own SIM