Google Ads leads, called while the interest is fresh
Connect a Google Ads lead form with the webhook URL and key LumaKol gives you. Every submission becomes a lead with its answers and goes straight to a caller.
- Arrives as it is submitted
- Test leads kept apart
- Every delivery key-checked
How to connect it
- 1
Add Google Ads as a lead source
In LumaKol, go to Setup → Lead sources, choose Add source, then Google Ads. LumaKol shows a webhook URL and a key.
- 2
Paste both into your lead form
In Google Ads, open the lead form, go to Lead delivery option, choose Webhook integration and paste the URL and the key.
- 3
Send test data
Press Send test data in Google Ads. The test appears in the source’s activity log as Test, and no lead is created.
- 4
Choose who gets the leads
Give every lead to one person, share them in turn between the people you pick, or leave them for a manager. Set the starting stage and tags as well.
What comes in with each lead
- Full name (or first and last name), phone and email, including work phone and work email
- Company name and job title
- City, region, postal code and street address
- The campaign ID, saved as the lead’s campaign
- Answers to your own questions, as a note on the lead
After the lead arrives
Deliveries with the wrong key are refused, and the source tells you the key did not match. A lead whose number you already have becomes a note on the existing lead, so a person who fills in two of your forms is not called twice.
Questions
Does the campaign name come through?+
Google sends the campaign ID, which LumaKol saves on the lead as its campaign. The campaign name is not included.
What happens to Google’s test data?+
It is recorded in the activity log as Test and never becomes a lead, so you can test as often as you like.
What if I need a new URL or key?+
Change URL gives you a new URL and a new key together. Paste both into Google Ads again.
Do these leads count towards my plan’s lead limit?+
Yes. If the workspace has reached its lead limit, the delivery is logged as Not added with the reason.
Other integrations
All integrationsLook LumaKol up on the sites software buyers check
Independent directories. Each link opens LumaKol’s own page there.
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