The telecalling CRM that logs every call your team makes

What is a telecalling CRM?

A telecalling CRM is the software a phone sales team works from all day. It holds the leads, puts the next call in front of each caller, records how every call went and makes sure a promised callback actually happens.

In India this work is called telecalling. Elsewhere people say outbound calling, phone sales or inside sales; the job is the same. A general CRM is organised around deals and email. A telecalling CRM is organised around the call: who to ring next, what happened last time, and when to try again.

LumaKol does this without desk phones or rented numbers. It runs on the Android phones your callers already carry, so leads see an ordinary mobile number and the only calling cost is the SIM plan you already pay for.

1. 1

   Leads arrive and are assigned

   Facebook and Instagram lead ads, Google Ads lead forms, IndiaMART, JustDial, your website, hosted forms, spreadsheet imports and the API all feed one workspace. Rules share new leads out round-robin or by source and set the first call.

2. 2

   The queue picks the next call

   Each caller opens a queue ordered by lead score, where overdue callbacks and fresh enquiries score highest. One tap dials from the work SIM. Callers who want a faster pace can turn on auto-dial for the next lead.

3. 3

   The call logs itself

   On Android, outgoing, incoming and missed calls on the work SIM attach to the lead with their duration, even when the app was closed. If the phone’s dialer records calls, the recording can sync to the lead too.

4. 4

   Outcome and next step together

   When the call ends, the outcome form opens. The caller picks what happened and adds a note; the outcome can move the stage and book the next follow-up. Retry rules bring back leads who did not pick up.

5. 5

   Managers watch and coach

   The live board shows who is on a call, on a break or idle, with today’s outcomes and due follow-ups. Reports show each caller’s calls, answer rate, talk time and follow-ups made on time, and how many leads from each source were called, connected and won.

How it works

• Automatic call logging

  Work-SIM calls on Android are matched to leads with their duration and whether they connected. The log catches up after a restart or weak signal, and personal calls are never read.

• A calling queue

  Nobody has to decide who to ring. The queue orders leads by lead score, then the soonest follow-up, and auto-dial can move to the next lead after a short countdown.

• Outcomes your admin designs

  Each outcome can move the stage, schedule the follow-up and ask set questions. A calling policy can make the outcome mandatory before the next call.

• Follow-ups and retry rules

  Quick picks or any date and time, reminders on the phone, and overdue callbacks moved up the queue.

• Recordings on the lead

  LumaKol does not record calls itself. On Android, where the phone’s dialer records, the file is matched to its call and uploaded for the roles you allow.

• Scripts and message templates

  The right script for each stage and source, plus WhatsApp, SMS and email templates that open on the caller’s phone with the lead’s details filled in.

• Lead routing and automation

  Assign round-robin or by source, add tags, move stages and set the first follow-up the moment a lead arrives.

• Live board and attendance

  Each caller’s status right now, plus check-ins, breaks and active time, without anyone sending a report.

• Reports and call reviews

  Calls, answer rate, talk time and follow-ups on time for each caller, the best hours to call, and scorecards for reviewing recorded calls.

Everything LumaKol does, screen by screen

1. 1

   Are calls logged without the caller typing them in?

   On Android, yes: every call on the work SIM is captured. iOS does not let apps read the call log, so the iPhone app, which is coming to the App Store, tracks calls started from the app and asks for the outcome straight after.

2. 2

   Which number does the lead see?

   The caller’s own mobile number, the same one every time they call. There are no virtual or masked caller numbers, which also means LumaKol cannot hide a caller’s number from a lead.

3. 3

   Will we pay for minutes?

   No. Calls go over the SIM’s mobile plan. LumaKol charges per seat, with no per-minute or per-call fees and no setup fee.

4. 4

   Can it record calls?

   LumaKol relies on the phone for that. On Android, if the phone’s own dialer records calls, LumaKol matches each recording to its call and uploads it. Some phone brands and countries do not allow dialer recording, and the iPhone app cannot sync recordings.

5. 5

   What happens to callers’ personal calls?

   Only the SIM chosen as the work SIM is read; the personal SIM never is. Calls with numbers that are not leads stay on the phone, unless your admin turns on missed-call leads, which sends only incoming calls from new numbers on the work SIM.

6. 6

   Does it help us stay within calling rules?

   You set calling hours, a maximum number of attempts per lead and a block on anyone who asked not to be contacted. The app warns before a call outside hours, and leads at their attempt limit leave the queue. LumaKol does not check numbers against national registries such as India’s NCPR, the US Do Not Call Registry or the UK’s TPS; that stays with you.

7. 7

   Can managers see the team without hovering?

   Yes. The live board shows who is on a call, on a break or idle. Attendance comes from activity in the app, and managers can coach from recordings and review scorecards.

8. 8

   What does the trial include?

   14 days free with no card: up to 3 callers, 500 leads and every lead source. Exporting leads to CSV unlocks when you subscribe.

Telecalling CRM questions