Turn every lead email into a lead your team calls
Many portals and directories only send enquiries by email. Give your mailbox a forwarding rule to your private LumaKol address, and each lead email becomes a lead with its name, phone and email, sent to the right caller.
- Any portal that emails leads
- Gmail and Outlook rules
- Name, phone and email read

Who it’s for
Anyone whose enquiries arrive as emails: brokers on 99acres, MagicBricks, Housing.com and NoBroker, service businesses on Sulekha, and any website, directory or marketplace that emails you a new enquiry with the person’s details. If a portal has no integration but sends you an email, this is the way in.
- Each email source has its own address, so each portal can have its own caller, stage and tags.
- 99acres, MagicBricks, Housing.com, Sulekha, NoBroker and other known portals are named on the lead; any other sender is named by its domain.
- A lead email you forward by hand from your own mailbox is read too.
How to connect it
- 1
Add an email source
In LumaKol, go to Setup → Lead sources, choose Add source, then Email forwarding. The source gets its own private forwarding address.
- 2
Add the address in Gmail
Open Settings → See all settings → Forwarding and POP/IMAP → Add a forwarding address. Gmail’s confirmation code shows on the LumaKol source within a minute: enter it in Gmail, or open the link.
- 3
Forward only lead emails
Create a Gmail filter with the portal’s sender address in From and choose Forward it to your LumaKol address. In Outlook, add a rule under Settings → Mail → Rules with the same condition.
- 4
Choose who gets the leads
Pick one person or share leads in turn, set the starting stage and tags, then forward one lead email to test. An email without a phone number shows under Activity as Not added.
What LumaKol reads from each email
- Name, phone and email, from labelled lines such as Name, Mobile or Email ID, or from a table in the email
- City or locality, when the email gives one
- The portal’s name, saved as the lead’s campaign
- The subject, plus details such as project, property, budget, requirement and the message, as a note
After the lead arrives
Ten-digit mobile numbers in emails from Indian portals are saved with the +91 code, so they match the leads you already have. A person who is already a lead gets the new enquiry as a note instead of a duplicate, and the same email delivered twice is added once. Keep the address private: every email that reaches it is read as a lead.
Questions
Which portals does this work with?+
Any that send you an email with the person’s details. LumaKol recognises 99acres, MagicBricks, Housing.com, Sulekha, NoBroker, Square Yards, CommonFloor, Makaan and PropTiger by name, and reads lead emails from other senders the same way.
Is this an official integration with those portals?+
No. It works with the lead emails the portal already sends you. Nothing changes in your portal account, and you can stop at any time by removing the forwarding rule.
What if an email has no phone number?+
It is not added, because every lead needs a number to call. The activity log shows it as Not added, so you can see what arrived.
Will my other emails become leads?+
Only if they reach the LumaKol address. Forward with a filter on the portal’s sender address, not all your mail.
Related integrations
All integrations- 99acresForward 99acres lead emails to LumaKol; each enquiry becomes a lead for a caller.Set up guide
- MagicBricksForward MagicBricks lead emails to LumaKol; each property enquiry reaches an agent.Set up guide
- Housing.comForward Housing.com lead emails to LumaKol; each tenant or buyer enquiry becomes a lead.Set up guide
Look LumaKol up on the sites software buyers check
Independent directories. Each link opens LumaKol’s own page there.
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