CRM for loan DSAs who work with many lenders
Loan leads reach a caller fast, every file shows which bank or NBFC it is logged with, and documents, lender queries and disbursal are chased on dated follow-ups.

What gets in the way today
One applicant, several lenders
A DSA logs each file with whichever bank or NBFC fits best, and keeping track of where every file sits takes a spreadsheet nobody updates.
Speed decides who gets the file
Applicants contact several agents at once; the one who calls first and asks the right questions usually collects the documents.
Documents and queries stall files
A missing bank statement or a lender query can hold a file for days when nobody owns the reminder.
Sub-agents work out of sight
Connectors and telecallers spread across a city make calls nobody records, so it is hard to see who is converting.
How LumaKol fits the day
From the first enquiry to the closed deal, on the phone your team already carries.
- 11 / 4
Leads arrive and are shared out
Ad forms, your website, referral partners through the API and imported lists feed one workspace, and rules hand each lead to a caller in turn or by source.
- 22 / 4
The first call checks eligibility
Callers record loan type, amount, income and employment in the built-in fields, and the lender and credit score in fields of your own.
- 33 / 4
Documents are chased on dated follow-ups
A WhatsApp template sends the document list, and every missing paper or lender query gets a follow-up with a date.
- 44 / 4
Files are tracked to disbursal
Each file moves through Under review, Sanctioned and Disbursed with its lender on the lead and in exports, so you can see whose desk every file is waiting on.
On Android, calls from the work SIM are logged automatically. On iPhone, agents call from the app and log the outcome straight after.
The pipeline you start with
Built in and ready on day one. Rename, add or remove stages whenever your process changes.
- New enquiry
- Contacted
- Eligibility checked
- Documents collected
- Under review
- Sanctioned
- Disbursed (Won)
What matters most for your team
A calling queue that serves the best lead first
Each caller works a queue that serves the best lead first, so a fresh enquiry gets its call before another agent gets there.
Custom fields
A dropdown for the lender each file is logged with, plus loan type, amount, income and any payout details you track, on the lead and in exports.
WhatsApp, SMS and email templates
Document checklists and status updates go out from WhatsApp, SMS or email templates on the caller’s phone, with the applicant’s details filled in.
Follow-ups and retry rules
Every outcome sets the next call, and retry rules bring back applicants who did not answer, on your timetable.
Calling hours and do-not-call
Calling hours checked before every dial, attempt caps and a block on anyone who asked not to be called keep eager teams within your rules.
Reports, funnels and coaching
The stage funnel and per-caller numbers show how many files each person moves to sanction and disbursal.
Where your leads come from
Connect the channels you already use; new leads reach the calling queue as they arrive.
- Google Ads lead forms
Lead-form extensions post straight into your workspace.
- Website webhook
Any website or form tool can send leads to your workspace URL.
- Public API
Leads from referral partners and aggregators.
- Hosted forms
A LumaKol form you can link from ads, bios and QR codes.
- CSV / Excel import
Bring existing lists in and map the columns once.
Questions teams ask
Does LumaKol come with a loan pipeline?+
Yes. Choose Finance & lending when you sign up and the workspace starts with a loan pipeline from New enquiry to Disbursed, with loan type, amount, income and employment fields. Add a lender field and rename stages to match how you work.
Can sub-agents and connectors use it?+
Yes. Each one is a caller with their own login and calling queue, sees only the leads given to them, and calls from their own SIM on Android. Seats are counted per caller.
Can we record our payout on each file?+
Yes, with custom fields such as payout amount and payout status, which show on the lead and in exports. LumaKol does not calculate commissions.
Do TRAI’s rules apply to calling loan leads?+
Yes. TRAI’s rules on commercial calls apply, including the seven-day window for calls based on someone’s enquiry. LumaKol does not check the DND registry; our India calling rules page explains what it does check.
Learn more
A how-to article for your industry, the setup guides and every feature.
Look LumaKol up on the sites software buyers check
Independent directories. Each link opens LumaKol’s own page there.
Start calling with a pipeline built for you
Pick your industry when you sign up and its pipeline, call outcomes and fields are ready. Or book a 30-minute walkthrough with our team.
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