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切り返しシート

営業の電話をかける人が最もよく聞く断り文句と、それぞれがたいてい何を意味するか、誠実な返答、次にする質問。それぞれの横に、チーム独自の言い回しを書き加えられます。

  • ExcelとCSV
  • 登録もメールアドレスも不要
  • 返答つきの12の断り文句

テンプレートをダウンロード

12の断り文句を入力済みで、自分たちの返答を書く列もついたExcel、または同じ行のCSV。

Excelをダウンロード(12 KB)

プルダウンリスト、書式、「使い方」シートつき。Excel、Googleスプレッドシート、Numbers、LibreOfficeで開けます。

CSVをダウンロード(3 KB)

同じ列をプレーンテキストで。どこにでもインポートできます。プルダウンや数式はありません。

5個の列

各列に何を書くか、そしてその列がある理由。

  1. What they say

    The objection in the words leads actually use.

    テキスト
  2. What it often means

    The real worry behind it, more often than not.

    テキスト
  3. What to say

    A short, honest reply. Say it in your own words.

    テキスト
  4. Question to ask next

    One question that keeps the conversation going.

    テキスト
  5. Your version

    Write the reply that works for your product and your leads.

    テキスト

12の断り文句

それぞれに、その断り文句がよく意味すること、自分の言葉で返す返答、次にする質問がついています。

I’m busy right now.

What it often means
Bad timing, or not sure the call is worth it yet.
What to say
No problem, I’ll keep it short another time. When is better, later today or tomorrow?
Question to ask next
What time usually suits you for a quick call?

Just send me the details.

What it often means
A polite way to end the call, or they really prefer to read.
What to say
Happy to. So I send the right thing and not a pile of brochures, can I ask one quick question first?
Question to ask next
What matters most to you in this?

It’s too expensive.

What it often means
They are comparing with something cheaper, or do not see the value yet.
What to say
That’s fair to ask. What are you comparing it with? Then I can tell you honestly if it’s worth it for you.
Question to ask next
What budget did you have in mind?

I need to think about it.

What it often means
Something is unclear, or someone else has to agree.
What to say
Of course. Usually that means one thing still bothers people. What is it for you?
Question to ask next
Who else will be part of the decision?

I need to talk to my partner / boss.

What it often means
They are not the only decision maker.
What to say
Makes sense. Would it help if I joined that conversation, or sent a one-page summary you can show them?
Question to ask next
When are you likely to speak with them?

We already use someone else.

What it often means
They are not unhappy enough to switch, or switching feels like work.
What to say
Good to hear you’ve got something in place. Is there anything about it you’d change if you could?
Question to ask next
When does your current arrangement come up for renewal?

I’m not interested.

What it often means
Wrong timing, wrong offer, or they did not hear why you called.
What to say
That’s fine, I won’t push. Is it the timing, or is this just not something you need?
Question to ask next
Would it be useful if I checked back in a few months?

How did you get my number?

What it often means
They are wary, and they have a right to know.
What to say
Tell them the truth: the form, ad, listing or referral it came from, and the date if you have it.
Question to ask next
Is this still something you’re looking into?

Call me next week.

What it often means
Real timing, or a soft no.
What to say
Sure. Which day and time works, so I call when you’re free and not before?
Question to ask next
Is there anything I can send before then?

I saw a cheaper offer.

What it often means
Price matters to them, but they are still talking to you.
What to say
Thanks for telling me. Can you share what’s included in it? Then we can compare like for like.
Question to ask next
Apart from price, what would make you choose one over the other?

I don’t trust these calls.

What it often means
Too many spam calls, or a bad experience before.
What to say
I understand, there are a lot of them. I can send my name and company on WhatsApp right now so you can check us first.
Question to ask next
Would that help?

Please don’t call me again.

What it often means
A clear request to stop.
What to say
Apologise, confirm you will not call again, and mark the lead so nobody on the team calls it.
Question to ask next
(None. End the call politely.)

使い方

  1. Read the replies out loud once or twice before your shift, then say them in your own words. Leads can tell when someone is reading.

  2. Use the Your version column for the reply that works for your product. Share the best ones with the team.

  3. Add new rows at the bottom when you hear a new objection more than twice.

  4. Ask the question in the last column and then stop talking. The answer usually tells you what the real objection is.

  5. If someone asks not to be called again, respect it straight away. In LumaKol, the Requested no contact outcome stops the phone apps dialling that lead again.

このテンプレートに関する質問

テンプレートは無料ですか?

はい。どちらのファイルもこのページから直接ダウンロードでき、登録もメールアドレスも不要です。

Googleスプレッドシートで使えますか?

はい。Googleスプレッドシートで「ファイル」→「インポート」を選び、Excelファイルをアップロードすれば、プルダウンリストと数式がそのまま使えます。CSVはどこでも開けますが、リストや数式はありません。

列やリストは変更できますか?

はい。列の名前を変えたり、独自の列を追加したり、非表示の「リスト」シートの値を編集してプルダウンの内容を変えたりできます。

後でLumaKolに移行できますか?

はい。Webアプリの「リード → インポート」は、見出し行のあるExcelとCSVのファイルを読み込み、列の対応付けができ、ワークスペースにすでにある番号はスキップします。

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