Google Ads leads, called while the interest is fresh
Connect a Google Ads lead form with the webhook URL and key LumaKol gives you. Every submission becomes a lead with its answers and goes straight to a caller.
- Arrives as it is submitted
- Test leads kept apart
- Every delivery key-checked
Google Ads 线索表单 at a glance
- How leads get in
- Google Ads posts each lead form submission to your LumaKol webhook URL, together with the key LumaKol generated for the source.
- How fast
- As the person submits the form. There is no download or schedule in between.
- Repeats and retries
- Each lead is taken once by Google’s lead ID. Someone who fills in a second form is matched by phone and gets a note.
- Where you set it up
- Google Ads → your lead form asset → Lead delivery option → Webhook integration.
How to connect it
- 1
Add Google Ads as a lead source
In LumaKol, go to Integrations → Lead sources, choose Add source, then Google Ads. LumaKol shows a webhook URL and a key.
- 2
Paste both into your lead form
In Google Ads, open the lead form, go to Lead delivery option, choose Webhook integration and paste the URL and the key.
- 3
Send test data
Press Send test data in Google Ads. The test appears in the source’s activity log as Test, and no lead is created.
- 4
Route leads by campaign
If different callers handle different campaigns, add one Google Ads source per campaign or form, each with its own owner, stage and tags. One source can also serve several forms.
Google’s lead form columns in LumaKol
| What Google Ads 线索表单 sends | Where it lands in LumaKol |
|---|---|
| FULL_NAME, or FIRST_NAME and LAST_NAME | Name |
| PHONE_NUMBER, or WORK_PHONE | Phone |
| EMAIL, or WORK_EMAIL | |
| COMPANY_NAME and JOB_TITLE | Company and designation |
| CITY, REGION, POSTAL_CODE and STREET_ADDRESS | City, state, postal code and address |
| campaign_id | Campaign (the ID; Google does not send the name) |
| Your own questions and any other column | Note lines, as “Question: answer” |
| is_test | Shown under Activity as Test; no lead is created |
Every delivery must carry the key shown on the source. A delivery with any other key is refused and never becomes a lead.
After the lead arrives
Deliveries with the wrong key are refused, and the source tells you the key did not match. A lead whose number you already have becomes a note on the existing lead, so a person who fills in two of your forms is not called twice.
Common Google Ads 线索表单 problems, and the fix
Send test data fails
Check that both the URL and the key were pasted. A wrong key is refused, and the source shows “The Google Ads key did not match. Copy the key from LumaKol into the lead form webhook again.”
Test data arrived but no lead was created
That is expected. Google marks test data as a test, and LumaKol records it under Activity as Test without creating a lead. Submit the live form yourself to see a real one.
The campaign shows a number
Google sends the campaign ID, not its name. Name the source after the campaign, or add a tag on the source, so callers can tell campaigns apart: the source’s name is in every new-lead push.
Leads stopped after Change URL
Change URL gives the source a new URL and a new key, and the old pair stops working at once. Paste both into every lead form that used them.
Questions about Google Ads 线索表单
What happens to Google’s test data?+
It is recorded in the activity log as Test and never becomes a lead, so you can test as often as you like.
Does the campaign name come through?+
Google sends the campaign ID, which LumaKol saves on the lead as its campaign. The campaign name is not included.
Do answers to my own questions come through?+
Yes. Any column that is not a standard contact field, including your custom questions, is added to the lead’s first note as “Question: answer”, so the caller sees it before dialling.
What if I need a new URL or key?+
Change URL gives you a new URL and a new key together. Paste both into Google Ads again.
Do these leads count towards my plan’s lead limit?+
Yes. If the workspace has reached its lead limit, the delivery is logged as Not added with the reason.
Step-by-step setup guide
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