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覆盖每一通电话的电销话术

销售团队每天都要打的电话,现成话术直接复制:新咨询的第一通电话、跟进、回电、异议处理和续约。另有五个行业的专属话术。

  • 19 份话术
  • 一键复制
一位男士在办公桌前打电话,一边在笔记本电脑旁的本子上做笔记

如何使用这些话术

每份话术都包含相同的四个部分:开场白、要问的问题、要争取的下一步,以及结束语。

  • 开场白逐字照说

    前十五秒决定了通话能否继续。把开场白和结尾的请求背熟,中间部分用自己的话说。

  • 空白处只需填一次

    方括号中的词需要您在粘贴话术时自行替换。双花括号中的词是 LumaKol 变量:每次外呼人员打开话术时,都会根据线索自动填入。

    例如: {{first_name}} 会替换为线索的名字,而 {{org}} 会替换为您的公司名称。

  • 每通电话都以下一步收尾

    话术的作用是把事情排进日程:一次拜访、一次演示、一次回电。如果通话结束时没有约定下一步,外呼人员在转向下一位之前就需要先预约一次跟进。

日常通话话术

每个团队都要打的电话:新咨询、再次尝试、承诺的回电、常见异议、跟进短信、续约,以及陌拜电话。

使用时机: Someone filled in a form, sent an enquiry on a portal or left a missed call. Call within minutes if you can: the enquiry is fresh and they still remember why they asked.

Opener

Hi {{first_name}}, this is {{agent_first_name}} from {{org}}. You sent us an enquiry about [product] through {{source}} a little while ago, so I thought I’d call while it’s fresh. Is now a good time for two minutes?

If it is not a good time: “No problem. Shall I call you back later today or tomorrow morning?” Book the time they pick before you hang up.

Qualifying questions
  • What made you look into [product] now?
  • What would you mainly use it for?
  • Is anyone else involved in the decision?
  • Do you have a budget or a date in mind?
Next step

From what you’ve told me, the best next step is [a demo / a visit / a quote]. I can do [day] at [time] or [day] at [time]. Which works better for you?

Close

Done. I’ll send the details on WhatsApp right after this call, and I’ll call you on [day] to confirm. Thanks, {{first_name}}.

使用时机: Your first calls went unanswered and you are trying again, a few hours or a day later. Keep it lighter than the first call: they may only have a minute.

Opener

Hi {{first_name}}, {{agent_first_name}} from {{org}} here. I tried you yesterday about your enquiry for [product], so I’m glad I caught you. Have you got a minute?

Qualifying questions
  • Are you still looking for [product], or have you sorted it already?
  • What’s the one thing you’d want to know before deciding?
Next step

Let me get that to you properly. Can I send it on WhatsApp now and call you back at [time] to go through it?

If they have already bought elsewhere, ask what made them choose it, thank them, and log the outcome with that reason.

Close

Great. If you miss my call, just reply on WhatsApp with a time that suits you.

使用时机: The lead said “call me at four” or “call me next week”. Call on time: being punctual tells them how the rest of the deal will go.

Opener

Hi {{first_name}}, it’s {{agent_first_name}} from {{org}}. You asked me to call back around now about [product]. Is this still a good time?

Qualifying questions
  • Last time you mentioned [their point]. Has anything changed since then?
  • Did you get a chance to look at what I sent?
  • Is there anything you’d want to see or ask before we go ahead?
Next step

Shall we [book the visit / start the paperwork / send the final quote]? I have [time] or [time].

Close

Perfect. You’ll get a confirmation on WhatsApp in a minute. Talk soon, {{first_name}}.

使用时机: The three objections a calling team hears most. The aim is not to win an argument; it is to find out what is really in the way and agree a next step.

“It’s too expensive.”

That’s fair, it isn’t a small amount. What are you comparing it with?

The difference is [what they get]. For you, that means [their own words from earlier in the call].

If budget is the real limit: would it help to start with [smaller option], or to split the payment?

Listen to the comparison before you answer. Match the price to the one thing they told you they need, not to the full feature list.

“Just send me the details on WhatsApp.”

Sure, I’ll send them right now. So I send the right thing: is it mainly the price you want to see, or how it works?

And when’s a good time for me to call once you’ve had a look, this evening or tomorrow morning?

The request is fine. A message with no agreed callback time is where leads go cold, so always leave with a time.

“I’m not interested right now.”

No problem, thanks for being straight with me. Is it the timing, or is it not the right fit at all?

If it’s the timing: would it be all right if I called you around [month]?

If it’s not a fit: understood. I’ll close your enquiry so you don’t get more calls from us.

Book the month they agree to as the follow-up. If they ask not to be called again, log it straight away so nobody on the team calls them.

使用时机: Three short messages for the moments a call does not get through. Send them from the caller’s own number so a reply comes back to the same person.

After a missed call

Hi {{first_name}}, this is {{agent_first_name}} from {{org}}. I just tried calling about your enquiry for [product]. When’s a good time to talk? You can also reply here with any questions.

After you send details

Hi {{first_name}}, here are the details we talked about: [link or file]. I’ll call you on [day] around [time]. If another time suits you better, just reply here.

Last try, after three or four attempts

Hi {{first_name}}, I’ve tried you a few times about [product] and don’t want to keep calling. If you’re still interested, reply with a good time. If not, no need to reply and I’ll close your enquiry. Thanks, {{agent_first_name}}, {{org}}

使用时机: For markets where people still check voicemail. Keep it under 20 seconds and say your name and company before anything else.

Message

Hi {{first_name}}, this is {{agent_first_name}} from {{org}}, calling about your enquiry for [product]. I’ll send you a WhatsApp too, so you have my details. You can call me back on this number or reply there with a good time. Thanks, talk soon.

Then send the “after a missed call” text, so the lead has your name in writing.

使用时机: A plan, policy or subscription is coming up for renewal, or a past customer has gone quiet. Call two or three weeks early, not on the due date.

Opener

Hi {{first_name}}, it’s {{agent_first_name}} from {{org}}. Your [plan / policy] is due on [date], so I’m calling a little early to make it easy. Have you got two minutes?

For a past customer: “It’s been a while since you [bought / visited], and I wanted to check how things are going.”

Qualifying questions
  • How has [product] been working for you?
  • Has anything changed: more people, a new location, a different budget?
  • Is there anything you’d want us to do differently this time?
Next step

Based on that, I’d suggest [the same plan / an upgrade / a smaller option]. Shall I send the renewal link now so it’s done before [date]?

Close

Thanks for staying with us, {{first_name}}. I’ll check in once the renewal goes through.

使用时机: You are calling a business that has not asked to hear from you. Check the calling rules for the country first: in the UK, screen numbers against the TPS and CTPS; in the US, the Do Not Call rules; in India, promotional calls belong on registered 140-series numbers.

Opener

Hi, is that {{first_name}}? This is {{agent_first_name}} from {{org}}. I’ll be honest, this is a cold call. Can I take 30 seconds to say why I’m calling, and you tell me if it’s worth a longer chat?

We help [type of business] with [one specific problem]. For example, [a customer like them] now [result, in plain words].

Qualifying questions
  • How do you handle [the problem] today?
  • Which part of it takes the most time?
  • Who else would want a say if you changed how it’s done?
Next step

It sounds like it could be worth a proper look. Could we do 15 minutes on [day]? I’ll show you how it would work for you.

Close

Thanks for hearing me out. If it’s not for you, just say so and I won’t call again.

If they say no, mark them as not to be called and mean it.

Cold calling CRM

分行业电销话术

适用于五个电话销售行业的开场白和提问。换上您自己的问题,保留整体结构即可。

使用时机: A buyer enquired about a project or listing on a property portal, your website or an ad. The goal of the first call is a site visit, not a sale.

Opener

Hi {{first_name}}, {{agent_first_name}} from {{org}}. You enquired about [project] in [location]. Is this a good time for a quick chat?

Qualifying questions
  • Are you buying to live in, or as an investment?
  • How many bedrooms are you looking for?
  • What budget range are you working with, and will you take a home loan?
  • When would you want to move in?
Next step

The best way to decide is to see it. I can arrange a site visit on [day] at [time] or [day] at [time]. Which suits you?

Close

Booked. I’ll share the location and my number on WhatsApp. If anything changes, just message me.

LumaKol for real estate

使用时机: Someone applied or enquired for a personal, home or business loan. Ask only what you need to check eligibility, and never promise an amount or a rate on the first call.

Opener

Hi {{first_name}}, this is {{agent_first_name}} from {{org}}. You enquired about a [loan type] on [date]. Is it a good time to go over it?

Qualifying questions
  • How much do you need, and over how long?
  • Are you salaried or self-employed?
  • Roughly what is your monthly income, and do you pay any EMIs or other loans now?
  • Have you checked your credit score recently?
Next step

To check what you’re eligible for, I’ll need [documents]. Could you send them on WhatsApp today?

Close

Once I have them, I’ll call you within [time] with what we can offer. Nothing is final until you’ve seen the terms.

LumaKol for lending teams

使用时机: A lead asked about health, term or motor cover. People buy insurance for their family, so expect the decision to involve someone else.

Opener

Hi {{first_name}}, {{agent_first_name}} from {{org}}. You were looking at [type of] cover. Do you have three or four minutes?

Qualifying questions
  • Who would the cover be for: just you, or your family too?
  • Do you have any cover today, maybe through work?
  • Is there a monthly or yearly amount you’d like to stay within?
  • Is there anything about health I should know, so the quote is accurate?
Next step

I’ll put two or three options side by side and walk you through them. Can we go over them on [day] at [time]?

Close

Thanks, {{first_name}}. I’ll send a short summary on WhatsApp after our call so you can share it with your family.

LumaKol for insurance

使用时机: A student or parent enquired about a course, a coaching batch or a school seat. Find out who is deciding and which batch they are aiming for.

Opener

Hi, am I speaking with {{first_name}}? This is {{agent_first_name}} from {{org}}. You enquired about our [course]. Is now a good time?

Qualifying questions
  • Is this for you, or for your son or daughter?
  • What do you want from the course: a job, an exam, a new skill?
  • When would you like to start: the batch on [date], or the next one?
  • Would you prefer classes online or at the centre?
Next step

The easiest way to decide is [a demo class / a counselling session]. I can book you for [day] at [time]. Shall I?

Close

Booked. I’ll send the address and the fee details on WhatsApp. Bring any questions you have.

LumaKol for education

使用时机: A home or business owner asked about rooftop solar. The first call checks whether the roof and the bill make sense, then books a site survey.

Opener

Hi {{first_name}}, {{agent_first_name}} from {{org}}. You asked about rooftop solar for your [home / business]. Is now a good time for a few quick questions?

Qualifying questions
  • Roughly how much is your monthly electricity bill?
  • Do you own the property, and is the roof clear of shade from trees or taller buildings?
  • Is it a flat roof or a sloped one, and about how big?
  • Would you pay upfront, or are you looking at financing?
Next step

The next step is a site survey so we can size the system properly. Our engineer can come on [day] at [time]. Does that work?

Close

Done. Please keep a recent electricity bill handy for the visit. I’ll confirm on WhatsApp.

LumaKol for solar

印地语电销话术

用口语化印地语写成的日常话术,保留了通话中大家实际使用的英语销售词汇。动词形式对男女外呼人员都通用。

使用时机: किसी ने form भरा, portal पर enquiry भेजी या missed call दी। हो सके तो कुछ ही मिनट में call करें, जब तक enquiry ताज़ा है।

शुरुआत

नमस्ते {{first_name}} जी, मेरा नाम {{agent_first_name}} है, {{org}} से। आपने थोड़ी देर पहले {{source}} पर [product] के बारे में enquiry की थी, तो सोचा अभी call कर लूँ। क्या दो मिनट बात हो सकती है?

अगर अभी समय नहीं है: “कोई बात नहीं। आज शाम call करूँ या कल सुबह?” जो समय वो बताएँ, call काटने से पहले book कर लें।

सवाल
  • अभी [product] देखने की ज़रूरत क्यों पड़ी?
  • आप इसे ज़्यादातर किस काम के लिए use करेंगे?
  • Decision में आपके साथ और कोई भी है?
  • आपके मन में कोई budget या date है?
अगला कदम

आपने जो बताया, उसके हिसाब से अगला step [demo / visit / quotation] रहेगा। [दिन] को [समय] या [दिन] को [समय], आपके लिए कौन सा ठीक रहेगा?

आख़िरी लाइन

बढ़िया। Call के बाद सारी details आपको WhatsApp पर मिल जाएँगी, और [दिन] को confirm करने के लिए एक बार call कर लूँ? धन्यवाद {{first_name}} जी।

使用时机: पहली call नहीं उठी और आप कुछ घंटे या एक दिन बाद फिर कोशिश कर रहे हैं। बात छोटी रखें, हो सकता है उनके पास एक ही मिनट हो।

शुरुआत

नमस्ते {{first_name}} जी, {{org}} से {{agent_first_name}}। कल भी आपको [product] की enquiry के लिए call किया था, अच्छा हुआ आज बात हो गई। एक मिनट है आपके पास?

सवाल
  • क्या आप अभी भी [product] देख रहे हैं, या कहीं और से ले लिया?
  • Decide करने से पहले आपको सबसे ज़्यादा क्या जानना है?
अगला कदम

ठीक है, उसकी पूरी जानकारी अभी WhatsApp पर भेज दूँ, और [समय] बजे फिर call करके समझा दूँ?

अगर उन्होंने कहीं और से ले लिया है, तो पूछें कि वहाँ क्या अच्छा लगा, धन्यवाद कहें और वही वजह outcome में लिख दें।

आख़िरी लाइन

अगर मेरी call miss हो जाए, तो WhatsApp पर बस अपना free time लिख दीजिए।

使用时机: Lead ने कहा था “चार बजे call करना” या “अगले हफ़्ते बात करते हैं”। ठीक समय पर call करें, यहीं से भरोसा बनता है।

शुरुआत

नमस्ते {{first_name}} जी, {{org}} से {{agent_first_name}}। आपने इसी समय [product] के बारे में call back करने को कहा था। अभी बात करना ठीक रहेगा?

सवाल
  • पिछली बार आपने [उनकी बात] बताई थी। तब से कुछ बदला है?
  • जो details भेजी थीं, उन्हें देखने का मौका मिला?
  • आगे बढ़ने से पहले कुछ और देखना या पूछना है?
अगला कदम

तो क्या [visit book कर दें / paperwork शुरू कर दें / final quote भेज दें]? मेरे पास [समय] या [समय] का slot है।

आख़िरी लाइन

Perfect. एक मिनट में WhatsApp पर confirmation आ जाएगा। धन्यवाद {{first_name}} जी!

使用时机: तीन बातें जो हर calling team रोज़ सुनती है। मकसद बहस जीतना नहीं, यह समझना है कि असली रुकावट क्या है और अगला step तय करना है।

“बहुत महँगा है।”

आप सही कह रहे हैं, amount छोटा नहीं है। आप इसे किससे compare कर रहे हैं?

फ़र्क [क्या मिलता है] का है। आपके लिए इसका मतलब है [call में उन्हीं की कही बात]।

अगर budget ही असली दिक्कत है: क्या [छोटे plan] से शुरू करें, या payment किस्तों में कर दें?

जवाब देने से पहले पूरी बात सुनें। Price को उसी एक ज़रूरत से जोड़ें जो उन्होंने बताई थी, पूरी feature list से नहीं।

“WhatsApp पर details भेज दो।”

ज़रूर, अभी भेज देते हैं। सही details जाएँ, इसके लिए एक बात बताइए: आपको price देखना है या यह कैसे काम करता है?

और details देखने के बाद call किस समय करूँ, आज शाम या कल सुबह?

Details भेजना ठीक है, पर callback का समय तय किए बिना call खत्म न करें।

“अभी interest नहीं है।”

कोई बात नहीं, साफ़ बताने के लिए शुक्रिया। अभी timing ठीक नहीं है, या यह आपके काम का ही नहीं है?

अगर timing की बात है: तो क्या मैं [महीने] में एक बार call कर लूँ?

अगर काम का नहीं है: ठीक है, आपकी enquiry बंद कर देते हैं, आगे से हमारी तरफ़ से call नहीं आएगी।

जो महीना तय हो, उसे follow-up में डाल दें। अगर वो दोबारा call न करने को कहें, तो तुरंत log करें ताकि team में कोई और call न करे।

使用时机: जब call नहीं लगती, तब के लिए तीन छोटे messages। Caller अपने ही number से भेजे, ताकि reply उसी के पास आए।

Call miss होने पर

नमस्ते {{first_name}} जी, मैं {{agent_first_name}}, {{org}} से। आपकी [product] वाली enquiry के लिए अभी call किया था। बात करने का सही समय बता दीजिए। कोई सवाल हो तो यहीं पूछ सकते हैं।

Details भेजने के बाद

नमस्ते {{first_name}} जी, जैसी बात हुई थी, details ये रहीं: [link या file]। [दिन] को [समय] के आसपास call करूँ? कोई और समय ठीक लगे तो यहीं बता दीजिए।

आख़िरी कोशिश

नमस्ते {{first_name}} जी, [product] के लिए कुछ बार call किया पर बात नहीं हो पाई। बार-बार call करके परेशान नहीं करना चाहते। अगर अभी भी interest है तो बस अपना time लिख दीजिए, नहीं तो reply की ज़रूरत नहीं, हम enquiry बंद कर देंगे। धन्यवाद, {{agent_first_name}}, {{org}}

使用时机: Plan, policy या subscription renew होने वाला है, या कोई पुराना customer काफ़ी समय से चुप है। Due date से दो-तीन हफ़्ते पहले call करें।

शुरुआत

नमस्ते {{first_name}} जी, {{org}} से {{agent_first_name}}। आपका [plan / policy] [तारीख] को renew होना है, तो सोचा थोड़ा पहले call कर लूँ ताकि आपको आसानी रहे। दो मिनट बात हो सकती है?

पुराने customer के लिए: “काफ़ी समय हो गया आपने [खरीदा / visit किया] था, बस यह जानना था कि सब कैसा चल रहा है।”

सवाल
  • [Product] अब तक कैसा चल रहा है?
  • कुछ बदला है क्या, जैसे ज़्यादा लोग, नई location या अलग budget?
  • इस बार हम कुछ अलग करें, ऐसा कुछ है?
अगला कदम

इस हिसाब से मेरी सलाह है [वही plan / upgrade / छोटा plan]। Renewal link अभी भेज दूँ, ताकि [तारीख] से पहले काम हो जाए?

आख़िरी लाइन

हमारे साथ बने रहने के लिए धन्यवाद, {{first_name}} जी। Renewal हो जाने के बाद एक बार फिर बात कर लेंगे।

把合适的话术放到每位外呼人员的屏幕上

在 LumaKol 中,管理员只需在“设置向导 → 通话脚本”中编写一次话术:一份通用话术,或针对某个漏斗阶段或线索来源的话术。外呼人员打开线索时,会显示与之匹配的话术,线索姓名、您的公司名称和外呼人员自己的名字都已自动填好。

  • 为每个漏斗阶段准备一份话术
  • 为每个线索来源(如 IndiaMART 或您的网站)准备一份话术
  • 外呼人员阅读时,线索信息已自动填好
  • 在外呼人员自己手机上打开的 WhatsApp、短信和邮件模板
话术和模板如何运作

关于电销话术的问题

What is a telecalling script?+

A telecalling script is a short guide a caller keeps in front of them during a sales call: the opening line, the questions to ask, a first answer to the objections they will hear, and the next step to ask for. A good one works as a set of prompts, not a speech.

How long should a telecalling script be?+

One phone screen. Write the opener and the ask word for word, keep the questions as a short list, and move everything else (product details, company history, pricing tables) into training material.

Should telecallers read the script word for word?+

Only the first sentence or two and the closing ask. Those are said hundreds of times a week and are where new callers freeze. For the rest, callers should use their own words and listen more than they talk.

Is there a cold calling script in Hindi?+

The Hindi scripts on this page are written for enquiries and callbacks, which is where most Indian calling teams spend their day. For promotional calls to people who have not asked to hear from you, TRAI requires them to come from registered 140-series numbers, not from an agent’s own mobile number.

How do I put a script on my callers’ screens?+

In LumaKol, an admin writes scripts under Setup → Call scripts: a general one, or one for a pipeline stage or a lead source. When a caller opens a lead, the matching script appears with the lead’s name, your company and the caller’s name filled in.

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