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LumaKol vs Runo vs TeleCRM

Runo vs TeleCRM, and why teams choose LumaKol

All three put SIM calling and a CRM on the caller’s phone. LumaKol stands out with monthly seats from one user, automatic call logging that leaves personal calls alone, and 18+ lead sources. Below are the facts each vendor publishes, side by side.

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Checked on 18 October 2026. Runo and TeleCRM are trademarks of their owners; LumaKol is not affiliated with either. Sources

What it is
LumaKol
A complete calling CRM: leads, calling queue, outcomes, follow-ups, automations, quotes and live reports
Runo
An AI-powered, SIM-based call management CRM with WhatsApp and conversation intelligence
TeleCRM
A telecalling CRM for leads, calls, meetings and WhatsApp
Billing
LumaKol
Per seat; monthly or yearly
Runo
Per user; quarterly, half-yearly or yearly on the pricing page (its FAQ also mentions monthly)
TeleCRM
Per user; quarterly or yearly
Free trial
LumaKol
14 days free, no card, up to 3 callers
Runo
10 days, no card
TeleCRM
None shown on the pricing page; refunds within 15 days on quarterly and yearly plans, with a feedback call
Side by side

At a glance

  • What it is
    LumaKol
    A complete calling CRM
    Leads, calling queue, outcomes, follow-ups, automations, quotes and live reports
    Runo
    An AI-powered, SIM-based call management CRM with WhatsApp and conversation intelligence
    TeleCRM
    A telecalling CRM for leads, calls, meetings and WhatsApp
  • How calls are made
    LumaKol
    The agent’s own SIM
    Calls log themselves with their outcome and next follow-up
    Runo
    The agent’s own SIM
    Virtual numbers and cloud telephony as paid options
    TeleCRM
    The agent’s own SIM
    Cloud calling through integrations such as Knowlarity, CallerDesk, Maqsam and Mcube
  • Personal calls
    LumaKol
    Only the chosen work SIM is read
    Calls with non-leads stay on the phone
    Runo
    Not described on the pages checked
    TeleCRM
    Each SIM is set to Work (syncs all calls), Personal (only calls with leads) or Block
  • iPhone
    LumaKol
    iPhone app with the same leads, calling queue, outcomes and follow-ups as the Android app
    Calls started from it are logged with an approximate duration
    Runo
    App Store app
    Tracks outgoing calls made from the app, with no call recording on iOS
    TeleCRM
    App Store app
    Its pages checked do not describe iPhone limits
  • Call recording
    LumaKol
    Matches the phone dialer’s own recording to the call and saves it to your Google Drive
    Runo
    Android 7 to 10, and Samsung on Android 11 and later
    Kept 1 to 12 months by plan. Outside India, recording is offered on cloud calls
    TeleCRM
    The phone’s own recordings on Android, synced after you pick the recording folder
    Copies stay on the phone too
  • Lead sources
    LumaKol
    Google Ads, IndiaMART, JustDial, TradeIndia, 99acres, MagicBricks and Housing.com lead emails, form tools, Razorpay, Shopify, Pabbly Connect, Make, Google Sheets sync, two-way HubSpot, Pipedrive and Zoho CRM sync, CSV import and an open API
    Runo
    Facebook, IndiaMART, JustDial, MagicBricks, 99acres, Google Sheets and API
    ₹5,000 per source if Runo sets it up
    TeleCRM
    Facebook, Google Ads, website, IndiaMART, JustDial, Sulekha, 99acres, MagicBricks, Housing.com, Shopify and more
  • WhatsApp
    LumaKol
    Ready templates open in the agent’s own WhatsApp and are logged on the lead
    Drip sequences add WhatsApp steps
    Runo
    WhatsApp Business API campaigns and a shared inbox
    TeleCRM
    WhatsApp Business API with chatbot and broadcasts
    Setup ₹1,999$19 once, plus Meta’s message charges
  • AI
    LumaKol
    A lead score from 0 to 100 with its reasons, so the queue serves the best lead first
    No AI call summaries
    Runo
    Call summaries, sentiment and call scoring, in AI plans or billed per minute
    TeleCRM
    None listed on its pricing page
  • Dialling
    LumaKol
    Auto-dials the next best lead from a scored queue, one call at a time after a short countdown
    Power Dialer calls a whole list in one session and stops when the list is done
    Runo
    Auto dialer that dials the next contact
    TeleCRM
    1-click dialer and auto or power dialer
  • Do-not-call checks
    LumaKol
    Calling hours, attempt limits and a no-contact block checked before every dial
    Runo
    DNCR (Do Not Call Registry) listed on every plan
    TeleCRM
    Not mentioned on the pages checked
  • Billing
    LumaKol
    Per seat; monthly or yearly
    Runo
    Per user; quarterly, half-yearly or yearly on the pricing page (its FAQ also mentions monthly)
    TeleCRM
    Per user; quarterly or yearly
  • Free trial
    LumaKol
    14 days free, no card, up to 3 callers
    Runo
    10 days, no card
    TeleCRM
    None shown on the pricing page
    Refunds within 15 days on quarterly and yearly plans, with a feedback call
  • Minimum
    LumaKol
    1 seat
    Runo
    3 users on every plan
    TeleCRM
    Not stated on the pricing page
    Enterprise for teams of 100+
  • Markets
    LumaKol
    Apps in 33 languages
    USD prices, INR for teams in India
    Runo
    Prices in INR, GBP and USD
    US prices for other countries
    TeleCRM
    Prices in INR and USD
    Describes its users as Indian sales teams selling to Indian customers
Which one fits

Which one fits you

Choose LumaKol if

You want calls on the agent’s own SIM logged automatically with their outcome and next follow-up, personal calls left alone, leads from 18+ lead sources in one queue, and monthly seats from one user.

When Runo may fit

You want virtual numbers and cloud telephony from the same vendor, AI call summaries and scoring, or a built-in do-not-call registry check, with a team of at least three.

When TeleCRM may fit

WhatsApp Business API messaging, chatbots and broadcasts are central to how you sell.

Why LumaKol

Why teams choose LumaKol

Everything below works in LumaKol today, on the web and in the app.

  • Calls log themselves

    On Android, every call on the agent’s own SIM is saved to the lead with its exact duration, outcome and next follow-up, including calls from the phone’s own dialer, and dialer recordings are matched to the call on the phone. On iPhone, calls started from LumaKol are saved with an approximate duration measured by the app.

  • Personal calls stay private

    Only the work SIM you choose is read. Calls with people who are not leads stay on the phone.

  • Leads from 18+ lead sources

    Google Ads, IndiaMART, JustDial, TradeIndia, property-portal emails, form tools, Razorpay, Shopify, Pabbly Connect, Make and Google Sheets feed one calling queue, and HubSpot, Pipedrive and Zoho CRM sync both ways.

  • Follow-ups that run themselves

    Round-robin routing, automation rules, lead scoring and drip email sequences sent from your own mailbox.

  • The whole team on one screen

    Live board, attendance, field visits, coaching, Power Dialer calling sessions, quotes and reports by source and agent, plus an open API and webhooks.

  • From ₹399$9 a seat

    Billed monthly from a single seat, with a 14-day free trial and no card needed.

Pricing

Prices, as listed

Prices exclude taxes. Each vendor’s figures are from its own pricing page on the date above.

LumaKol

14-day free trial
  • Starter
    ₹399$9
    per calling seat / month
  • Growth
    ₹899$19
    per calling seat / month
  • Business
    ₹1,299$29
    per calling seat / month

Billed monthly; about 20% less yearly. From one seat. Lead sources (Google Ads, IndiaMART, JustDial, TradeIndia, portal lead emails, form tools and more) and HubSpot, Pipedrive and Zoho CRM sync come with Growth and Business; Google Sheets sync is on every plan.

See every plan and limit

Runo, as listed on its site

India SIM plans, billed yearly₹199 – ₹799
India SIM plans, billed quarterly₹399 – ₹1,199
India with AI, billed yearly₹699 – ₹1,299
US SIM plans, billed yearly$10 – $18
UK plans, billed yearly£14 – £23

Minimum 3 users. Virtual-number and cloud plans cost more; usage-based AI is ₹1.20$0.025 a minute.

TeleCRM, as listed on its site

Core CRM, billed yearly₹799$19
Core CRM, billed quarterly₹1,099$29
Chat Sync add-on+₹200+$15
WhatsApp API setup, once₹1,999$19

Plus Meta’s message charges for WhatsApp. Enterprise (100+ users) on request.

FAQ

Questions

Which of the three is cheapest?

It depends on team size and how you pay. LumaKol starts at one seat and can be paid monthly, from ₹399$9 a seat. Runo’s lowest SIM plan in India is ₹199 a user a month billed yearly, with at least 3 users. TeleCRM lists ₹799 a user a month billed yearly. LumaKol’s live prices are shown above; lead sources come with the Growth plan.

Does LumaKol summarise calls with AI like Runo?

LumaKol scores every lead from 0 to 100 with its reasons, and managers coach with review scorecards. It does not write AI call summaries or sentiment analysis.

Which works best on iPhone?

All three have an iPhone app. LumaKol’s iPhone app works the same leads, calling queue, outcomes and follow-ups as its Android app, and logs calls started from it with an approximate duration measured by the app. Runo’s FAQ says its iOS app tracks outgoing calls made from the app; TeleCRM has an App Store app.

Can I move to LumaKol from Runo or TeleCRM?

Yes. Export your leads as a CSV or Excel file, import it into LumaKol and map the columns once. Duplicates are matched by phone number.

The one-to-one comparisons

Sources and method

Checked on 18 October 2026. Runo and TeleCRM are trademarks of their owners; LumaKol is not affiliated with either.

Everything we say about another product comes from its own website or app store listing, with the links at the bottom of each page and the date we checked. Prices and features change, so check their site before you decide. If something is out of date, write to support@lumakol.com and we will correct it.

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