IndiaMART leads in your calling queue within minutes
Paste your IndiaMART CRM key once. LumaKol checks your Lead Manager every 5 minutes, adds each new buyer enquiry as a lead with the product and message, and hands it to the right caller.
- Checked every 5 minutes
- Repeat buyers matched by phone
- No copying and pasting
IndiaMART at a glance
- How leads get in
- LumaKol asks IndiaMART’s CRM Listing API for new enquiries with your CRM key. Nothing has to be pushed from IndiaMART’s side.
- How fast
- Every 5 minutes, the most IndiaMART allows per key. Check IndiaMART now fetches at once and shares the same 5-minute gap.
- Repeats and retries
- Each enquiry is taken once by its IndiaMART query ID. A buyer whose mobile is already on a lead, as its phone or an extra number, gets a note on that lead.
- Where you set it up
- IndiaMART Seller Panel → Lead Manager → CRM integration (Import/Export leads), where you generate the CRM key.
How to connect it
- 1
Get your CRM key from IndiaMART
In the IndiaMART Seller Panel, open Lead Manager, then CRM integration (Import/Export leads), and generate a key.
- 2
Add IndiaMART as a lead source
In LumaKol, go to Integrations → Lead sources, choose Add source, then IndiaMART, and paste the key. It is stored encrypted.
- 3
Decide who answers buyers
Send every enquiry to the person who handles IndiaMART, or share them in turn between your sales callers. Pick the starting stage and tags, for example the product line.
- 4
Enquiries start arriving
LumaKol fetches new enquiries every 5 minutes, and the first check goes back 24 hours. Check IndiaMART now fetches straight away, up to once every 5 minutes.
Each IndiaMART field, and where it lands
| What IndiaMART sends | Where it lands in LumaKol |
|---|---|
| SENDER_NAME | Name |
| SENDER_MOBILE | Phone |
| SENDER_MOBILE_ALT, SENDER_PHONE and SENDER_PHONE_ALT | Other numbers, also used to spot repeat buyers |
| SENDER_EMAIL | |
| SENDER_COMPANY | Company |
| SENDER_ADDRESS, SENDER_CITY, SENDER_STATE and SENDER_PINCODE | Address, city, state and PIN code |
| SENDER_COUNTRY_ISO | Country |
| QUERY_TYPE | Campaign, as “IndiaMART” followed by the type IndiaMART reports |
| SUBJECT, QUERY_PRODUCT_NAME and QUERY_MESSAGE | First note: the subject, “Product: …” and the buyer’s message |
The buyer’s message is kept up to 3,000 characters. The key you paste is stored encrypted and is not shown again.
After the lead arrives
When a buyer who is already a lead enquires again, LumaKol does not create a duplicate. It adds the new message to the existing lead as a note and moves it up the queue, so the caller who knows the buyer calls back. Automation rules can then assign, tag or move leads by their source.
Common IndiaMART problems, and the fix
The key is refused when I paste it
LumaKol checks the key’s format before saving it. Copy the whole CRM key from Lead Manager → Import/Export Leads, with nothing else around it, and paste it again.
The source shows Needs attention
LumaKol shows IndiaMART’s own message, such as a key that is no longer valid. Generate a new key, paste it with Edit (leaving the field empty keeps the saved key), and the next successful check clears the warning.
Check IndiaMART now asks me to wait
IndiaMART allows one request per key every 5 minutes, so the button and the timer share that gap. Try again a few minutes later, or let the next scheduled check pick the enquiry up.
Enquiries that came in while the source was paused
LumaKol carries on from where its last check stopped and asks for at most seven days at a time, so after a pause it works through the gap over the next checks. A new source starts one day back.
Questions about IndiaMART
How quickly do IndiaMART leads arrive?+
LumaKol checks every 5 minutes, so a new enquiry is normally in the queue within 5 minutes of reaching IndiaMART. Check IndiaMART now fetches immediately, up to once every 5 minutes.
What if the CRM key stops working?+
The source shows Needs attention with IndiaMART’s own message. Generate a new key in IndiaMART and paste it into the source.
Who gets the lead when the same buyer enquires twice?+
The caller who already has it. LumaKol matches the enquiry by phone number and adds it to the existing lead as a note.
What if a buyer enquires again from another number?+
IndiaMART can send extra numbers with an enquiry. LumaKol saves them on the lead and checks them too, so a later enquiry whose mobile is one of those numbers is added to the same lead as a note.
Can I see what IndiaMART sent?+
Yes. Each source keeps an activity log of its last 50 deliveries, each marked New lead, Repeat or Not added, with the reason when a lead was not added.
Step-by-step setup guide
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