Connect Google Ads, IndiaMART, JustDial and your website as lead sources
New enquiries arrive in LumaKol on their own, go to the right person and ring their phone — nobody copies leads from portals, inboxes or sheets.
- Owner or admin access — Lead sources sits under Setup, which only people who can change settings see
- Access to what you are connecting: Google Ads, the IndiaMART Seller Panel, your JustDial account manager, or your website’s form settings
- At least one agent or team lead in the workspace to receive the leads

- 1
Add a source
Setup → Lead sources → Add source, then choose where the leads come from: Google Ads, IndiaMART, JustDial, or Website or other app for anything that can send a webhook. Give it a name you will recognise later — the campaign or the account — because it is shown on this page and on the timeline of every lead the source creates.
- Google Ads — leads from Google Ads lead forms, the moment someone submits
- IndiaMART — buyer enquiries from your seller account, checked every 5 minutes
- JustDial — leads from your listing, pushed to LumaKol as they come
- Website or other app — any website, form builder or automation tool that can send a webhook
- Facebook & Instagram lead ads — listed on the page, but not switched on yet: the connection is built and is waiting for Meta’s app review. Until then, send those leads in through a Website or other app source from a tool such as Zapier, or import them
- 2
Decide who gets the leads and where they start
Who gets the leads: always one person, shared in turn between the people you tick, or nobody yet so you can assign them later. Starting stage is the pipeline stage new leads begin in — the first stage unless you pick another. Tags are added to every lead from the source. Whoever receives a lead gets a push on their phone the moment it arrives.
טיפ: One source per campaign or per project, each with its own owner and tags, is what makes the source comparison in your reports worth reading.Should one person handle everything from this source?Always one persona specialist, or the only callerShare in turnleads dealt out between the people you tickOr choose “Nobody yet” and assign from the Leads page later - 3
Connect Google Ads
Open Connect on the new source to see its webhook URL and key, then finish in Google Ads.
- In Google Ads, open the lead form asset you want to connect
- Under “Lead delivery option”, choose Webhook integration
- Paste the webhook URL and the key from LumaKol
- Click “Send test data” — it appears under Activity as a test, without creating a lead
- 4
Connect IndiaMART
IndiaMART enquiries arrive through your CRM key. LumaKol stores the key encrypted and checks IndiaMART for new enquiries every 5 minutes; “Check IndiaMART now” fetches them straight away.
- In the IndiaMART Seller Panel, open Lead Manager
- Open CRM integration (Import/Export leads) and generate your CRM key
- Paste the key into the source with Edit
- 5
Connect JustDial
JustDial sends leads to a URL you give them. Copy the webhook URL from Connect, send it to your JustDial account manager and ask them to push your leads to it. Once they switch it on, new leads appear here and on your team’s phones.
- 6
Connect your website or any other tool
Point your website’s form, a form builder or an automation tool such as Zapier, Make, n8n or Pabbly at the webhook URL. Each POST request — JSON or ordinary form fields — is one lead, and it must include a phone number. Name, phone or mobile, email, city, company and message are recognised automatically; “Field names” is only for a sender that uses unusual names.
- The URL is private to this source: anyone with it can send leads here, so share it only with the sender
- “Change URL” makes a new one and the old one stops working at once — paste the new one into the sender straight after
- No API key is needed; the source’s owner, stage and tags are applied to every lead
- 7
What happens when an enquiry arrives
The enquiry is checked for a valid phone number and against your plan’s lead limit. If the number is new, a lead is created with the source’s owner, stage and tags, and the owner’s phone rings with a push. If the number is already in the workspace, no second lead is made: the enquiry is added as a note on the lead you already have, so whoever owns it sees the customer asked again.
- Enquiry sentads, portals, your website
- Checkedvalid phone, plan limit
- Lead createdowner, stage and tags
- Owner’s phone ringspush with the lead
From the ad or portal to an agent’s phone, with nobody typing anything in - 8
Keep an eye on each source
Every source shows its state — Live, Paused or Needs attention — with how many new leads, repeat enquiries and rejected ones it has received, and when the last arrived. Activity lists the latest enquiries, newest first, with what happened to each: New lead, Repeat, Not added (with the reason, such as no valid phone number) or Test.
- Pause stops a source without losing its settings; Resume starts it again
- Remove stops it for good — leads it already sent stay in LumaKol
- A source that has received nothing yet usually still needs its last connection step
מה יהיה לכם בסוף
- Enquiries from Google Ads, IndiaMART, JustDial and your website arriving on their own
- Every new lead with an owner, a starting stage and tags the moment it lands
- Repeat enquiries noted on the existing lead instead of duplicated
שאלות נפוצות
Can I connect Facebook or Instagram lead ads?+
Not yet. The connection is built and is waiting for Meta to approve LumaKol’s app; this guide will say so the day it is switched on. Until then, a tool such as Zapier can pass those leads to a Website or other app source, or you can download them from Meta and import the file.
What about property portals such as 99acres or MagicBricks?+
They have no connector of their own. If a portal can send a webhook, use a “Website or other app” source; otherwise import its CSV or Excel export, or a Google Sheet, from Leads → Import.
Which sources does my plan include?+
Google Ads is available on the Growth plan and above; IndiaMART, JustDial and Website or other app on the Business plan. A free trial includes all of them. See Pricing for the current plans.
Do missed calls become leads?+
Only if you turn it on, and only on Android. In Settings → Calling policy → “Calls from new numbers”, choose “Missed calls become leads, with a callback due”, and a missed call from a new number on an agent’s work SIM becomes a lead with the source “Missed call”. Until then, calls with numbers that are not leads never leave the phone. The guide “Turn missed calls into leads” has the details.
קשור
- מוצרתכונותכל מה ש-LumaKol עושה, מסך אחר מסך
- מאמרLead sources compared: ad forms, IndiaMART and JustDial, web forms, walk-ins and referrals — and how to route each
- מדריךAutomate lead handling with rules



